This past Sunday was a big day for America. It was 02/02/2020 an occurrence that only happens once every 900 years! Groundhog Day: Punxsutawney Phil I am so thankful you didn’t see your shadow. You alone made me the happiest girl alive. But the biggest of all was The Superbowl. While I slaved away “cooking” my new favorite buffalo dip, I mentally prepared myself for the biggest advertising event of the year, Super Bowl commercials.
Heading into the day I had one commercial I was specifically waiting for, the Planters peanuts commercial. “Why that commercial?” you may ask, I will tell you. A few weeks ago I was scrolling through Twitter and I kept seeing the hashtag #RIPMrPeanut. Curious for I think obvious reasons I investigated. Mr. Peanut died January 22 in an automobile wreck. His famous last moments were recorded, you can view them here. The funeral was publicly streamed 02/02/2020 during the Super Bowl.
Que me screaming at everyone to shut up and please pay some respect to Mr. Peanut as the commercial starts. I was very impressed to say the least, a tear may have been shed along side of the Kool-aid Man. Which brings me to my point, TRENDJACKING!
Trendjacking is defined as the act of capitalizing on an existing trend in order to bolster one’s brand in the marketplace, according to Tweakyourbiz.com. I’m sure you can think of another cute baby that recently was delivered to our TV screens thanks to Disney+. That’s right, Baby Yoda(or if we want to be technical The Child).
Trendjacking is nothing new in football advertising, other examples are Oreo’s tweet when the lights when out during the Super Bowl of 2013 or Krispy Kreme’s tweet about the deflated football during the Patriots game versus the Colts in 2014.
Everyday we see trendjacking, start looking and I know you’ll see it to!
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